● Becomes the first set of wine and gastronomy projects to join this movement in Spain.
● The certification verifies compliance with high standards in the dimensions of environment, community, customers, good governance and people.
● This achievement shows the commitment of Alma Carraovejas to sustainability and the creation of a positive impact through the protection of biodiversity, the reduction of greenhouse gas emissions and cohesion in rural areas
Alma Carraovejas, the concept that encompasses different wine and gastronomic projects, has joined the B Corp movement, becoming the first group of wineries and restaurants in Spain to achieve this certification. A purpose that was born out of desire and conviction and values aligned from its origin with the culture of care and protection of the environment. The verification process has been complex because it has been carried out by incorporating, in a pioneering manner, all the projects that make up Alma Carraovejas: Pago de Carraovejas in Peñafiel, Valladolid; Ossian Vides y Vinos in Nieva, Segovia; Milsetentayseis in Fuentenebro, Burgos; Viña Meín – Emilio Rojo in Leiro, Ourense; Aiurri in Leza, Álava; Bodega Marañones in San Martín de Valdeiglesias, Madrid; Ambivium Restaurant with a Michelin Star and the Green Star; to which must be added the distributor and importer of singular wines Alma Carraovejas Distribución.
Being a B Corp implies a long evaluation process based on high social and environmental standards, and forces companies to review their policies, their alliances and to make this information available to society as a whole. This is not a one-off change, but a process of constant observation and transformation based on continuous improvement to transform the system and create a fairer, more inclusive and regenerative economy.
Sustainability at Alma Carraovejas has always been part of its work culture, a value that permeates all decisions and processes, becoming part of its DNA. Alma has adapted its Corporate Social Responsibility (CSR) culture to a strategy that seeks sustainable development not only in the three traditional areas: economic, environmental and social, but has added two more dimensions: people and ethical governance. In each of these areas, specific actions and objectives are carried out on a daily basis to seek a balance in order to meet the needs of the present without compromising future generations. A commitment to strengthen the organization’s own culture and to become an inspiration, taking care of the relationship with each stakeholder through honesty, coherence and integrity.
“It is a pride and a pleasure to celebrate our arrival in the B Corp movement through this certification and recognition of all the projects that are part of Alma Carraovejas. Four years ago, we began working on this process guided by our fivefold income statement, which is very much in line with the values promoted by this certification. Being B Corp shows our commitment to the present to guarantee a better future for the next generations. We want to change the world in some way through our activity, beyond generating economic wealth, we want to provoke well-being in our environment. Being a B Corp is not the goal but the continuity of a work started some time ago. Now begins a new stage of improvement in all projects and to continue fighting for the care of the landscape, products, people and cohesion in rural areas, contributing our bit to change the world. We do not understand any other way of doing things”, explains Pedro Ruiz, Alma Carraovejas.
What distinguishes B Corp is that it analyzes and verifies a company’s social and environmental performance, transparency and accountability. To achieve certification, Alma Carraovejas has carried out a rigorous analysis of its impact at all levels: employees, community, suppliers, customers, shareholders and the environmental surroundings of each project.
Silvia Téllez, Director of Sustainability at Alma Carraovejas, expressed her enthusiasm for this certification. “Alma is very happy to join the B Corp movement. It has not been an easy road due to our desire to incorporate all of the company’s projects and activities into the process. The advantage we started with is that we have been working for some time on a culture of Corporate Social Responsibility in which we are committed to five dimensions: people, ethical governance, environment, economy and society. These positive impacts are very much internalized among all Alma’s colleagues and are aligned with B Corp’s evaluation points”.
Alma Carraovejas has obtained a total score of 85.9 points, which more than a recognition is a starting point to promote improvement tools that help to find new areas of progress, and an opportunity to face new challenges that strengthen the company’s philosophy.
B Corp represents a growing movement of companies that strive for their activity to drive positive change in society and the economy. Currently, there are more than 8,440 B Corp organizations in 96 countries and 162 sectors.
