OUR PHILOSOPHY
Authenticity and passion
“An authentic person takes responsibility for being what he is and knows that he is free to be what he is”
Jean Paul Sartre
ALMA CARRAOVEJAS: VISION, CULTURE & PEOPLE
People are at the center of Alma Carraovejas. In the management model we develop, our backbone is the ‘Fivefold bottom line’ and for this we go beyond the traditional dimensions of ‘Economic Growth’, ‘Society’ and ‘Environment’. At Alma we always go further and add two more: ‘People’ and ‘Ethical Governance’. Alma is the honest connection of vision, culture and people. Vision (wine and gastronomy) with Culture (our culture of care). This is the origin of the People management model that we define in our own genuine concept: the ‘3 C’s’: Care, Competence and Commitment”.
1. CARING
Alma’s culture is a culture of care. Care in everything we do: we take care of the vineyard, nature, biodiversity and the ecosystem. We take care of every detail of the winemaking process, we take care of the customer through the Ambivium and Enotourism experiences. We take care of the environment that surrounds us, of our villages, of our suppliers. We take care of the wine culture and, of course, we take care of the people who work in this shared dream.
The C of care moves away from protectionism and fear and its purpose is to push us to grow as people. We seek to promote care in several dimensions; emotional, physical, social and economic. In short, to promote wellness that helps us to be well in the present and look to the future with confidence.
2. COMPETENCY
We share the statement that says “maximum respect in the personal and profound demands in the professional”. The ‘C’ of competence aspires to place each professional in his or her best place within Alma. This ‘C’ reflects the desire to generate a very good structure to help us grow as professionals. The mission of the ‘C’ of competence is to bring more order and clarity to everything related to ‘function’ and ‘contribution’, separating both concepts.
Personal growth is the pillar for professional growth and for this we seek to promote the best fit between person and position; based on the strengths of each one and looking for the connection with Alma’s own challenges at all times.
3. COMMITMENT
It is the natural consequence of proper care and competence. The ‘C’ for commitment reflects that feeling of loyalty, of choosing to be here and reinforces our sense of belonging. The purpose of the ‘C’ of commitment is to help Alma grow, by adding up.
Commitment inspires us to help build something that, as a whole, is more than the sum of its parts. We add up from honesty, contributing our experiences and our expertise, through sincere recognition or by suggesting improvements. Initiatives such as the pulsometer and the development conversations directly help to collect and manage valuable information in order to continue reviewing and creating initiatives, management and organizational policies that are balanced for everyone. Together we create the soul of Alma.
ALMA CARRAOVEJAS PHILOSOPHY
Creating unforgettable experiences around wine, committed to unique projects in search of a superior purpose, with the commitment to build a unique legacy.
Our challenge is to be able to inspire ourselves, every day, to develop authentic products and services, supported by an organization that is happy and sustainable with itself and its environment, seeking constant improvement, to achieve the highest quality through innovation, intent on preserving the internal culture of the organization and of the people who compose it as a heritage.
Alma Carraovejas aspires to be internationally recognized as one of the Spanish benchmarks for the quality and variety of its wines, and for its thought-out tourist-gastronomic offer, with the ambition to create lasting value for all our stakeholders.
To achieve this, we have set a series of objectives:
- To create products/services through unique projects with which to continue surprising our customers by creating authentic experiences.
- To promote a transformation project that, by placing people in the center, helps us carry out modern and efficient business management.
- Strengthen the brand imageto achieve both national and international recognition of our products and services.
- Promote the culture of wineby ensuring wine heritageand promoting innovative initiatives with a high impact.
- Preserve the environment in a sustainable way and with minimum impact with ourprocesses committed to quality, the environment and social responsibility
- Increase the added value in our processes and services, placing continuous improvement at the heart of the processes
- Maximize the value of the company for all stakeholders.
